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Batavia McDonald's Plan Moves Couple Steps Forward, One Step Back

The plan for a new downtown McDonald's was met with excitement and caution at Wednesday night's joint meeting between the Zoning Board, and the Plan and Historic Preservation commissions.

The Batavia McDonald's plan on Wednesday did not get all the glowing recommendations officials had hoped for.

Although variances and a conditional use permit were recommended for approval at a public meeting, some Plan Commission members took issue with the design review approval for a modern Mickey D’s.

“We’re all very excited about it," said Sue Peterson, plan commission chair and zoning board of appeals member. "We’ve been waiting for a very long time for McDonald’s to do something with their structure. But we feel that we deserve something special for our McDonald’s since it’s the center of our downtown.”
 
The has been up since 1978. The site would be razed and a new building with a double drive-through would be built in its place. McDonald’s calls for the building to be slightly smaller than the last.

“Aesthetically, (the future design) is lacking,” resident Rex Zimmerman said. “This is so cookie cutter. … This is not a retro McDonald’s. This is not an attractive McDonald’s. This is a drive thru. I don’t need a drive thru in the center of my downtown.”

The Plan Commission voted to continue the discussion of the design review at the April 18 meeting. They requested that McDonald’s consultants and engineers consider five recommendations before the next meeting:

  • Switching the current stone to Batavia limestone
  • Reposition current and adding more bike racks
  • Creating a more pedestrian friendly entryway in the front of the building
  • Paving parking lot crosswalks with clay pavers
  • Making the front doorway more appealing

“It’s a very nice design, and I don’t have anything against it, but I’ve seen it,” Peterson said, also referring to the building’s design as “too cookie-cutter.”
 
But Rich Neubauer, consultant for McDonald’s and immediate former rebuild manager for the Batavia McDonald’s, said time is running out. His comments were echoed by McDonald's Attorney Hank Stillwell, also present at the meeting.

“McDonald’s has worked extensively with the city staff,” Stillwell said, adding that the company has been working on this project for five years. “We’ve gone as far as we can go. At this point, we need to move forward or look at other options for the site.”

Before construction can begin, the design review needs to be approved by the Plan Commission. The Community Development Committee also needs to make recommendations on the variances and conditional use for the double drive-thru. Once the Committee makes its recommendations, the plan will then head to the Batavia City Council in another meeting for a final vote.
 
The plan is a long time coming for the city and the restaurant. Officials said the Batavia location was in need of relief from traffic build-ups in the drive through. And according to Neubauer, 72 percent of modern fast-food business is in the drive through.

“That’s why the double drive-thru system is important to us,” he said. “This is a huge improvement over what is there today. … (The new) drive through is extremely efficient, compared to what it was before.”

The Community Development Committee might begin to deliberate over the variances and conditional use permit for the double drive-thru at their April 10 meeting next week.

Batavia4Life April 5, 2012 at 11:23 am
Thank you to Rex Zimmerman for speaking on behalf of the residents of Batavia. With the Walgreens and McDonalds' proposals on the table at the same time it is difficult to focus on both. Why does McDonalds' say, "time is running out?" What's going to happen if they don't hurry?
Seasonforchange April 5, 2012 at 09:11 pm
I really do not want fast food and a drug store as the main features of Batavia.  If these companies want to do business here it should be on our terms. The cookie cutter concepts do not reflect our image and future aesthetics will be compromised. The vision of "less dependency on automobiles"is totally ignored and now is a feature. Is this really what future generations want? I say it is the same old thing. We have a chance to make a difference!
BataviaResident April 5, 2012 at 10:10 pm
Food and a drug store are traditional features of any successful downtown. Both of those attract people that need real things. Art studios etc are really nice, but some solid businesses are needed to get people down town to visit the other optional luxury destinations.. I think the next step is to try to get an Old Navy or Apple store. We should be pulling in as many national/international businesses into downtown as possible if we want it to survive. I fail to see how an empty McD and empty Walgreen's greeting visitors will do anything to help our downtown. Get with the program people, if these companies are spending hundreds of thousands of dollars on our town, we should be helping and thanking them. Time is running out because they will spend their money somewhere else. I go downtown at least every other day to shop for food and other items. Without a drug store or McD. I do not think there is anything else that is a draw more than a couple of times a year. I guess we can charge 50 cents to tour our ghost town to make up the difference.
Batavia4Life April 5, 2012 at 10:34 pm
I agree with your pro-business statement, 100%. We used to have 3 drug stores in downtown and a department store and a dime store... What I am opposed to is large corporations taking advantage of small towns by instilling fear. They prey on people's ignorance and fear so they can run their business in the most cost-efficient way (at the cost of the character of the town and the surrounding environment). They also negatively impact nearly all economic indicators while putting small, local businesses under. (You can google this - it's a fact.) All these things I find mildly acceptable in terms of letting the market run itself. But in no way, under any circumstances, should we make it easy for them. Batavia could be a case study. It could be the "what not to do" in urban development. We've already made mistakes in the mid to late 1900s. So now, we have hard work ahead of us. And yes, risk will be involved. But, now is the time to take our time and do it right! Where are they going to go? Both Walgreens and McDonalds are on nearly every street corner in America! Geez! Let them stay but force them to stick to our codes and design plans as we improve our downtown.
Zachary Johnson April 10, 2012 at 01:02 am
The appearances of these business and their effects on the area around them will become long-lasting decisions. If we make mistakes now, we'll be paying for them for decades. We need to get things right; these things can't be taken lightly.
Zachary Johnson April 10, 2012 at 01:12 am
BataviaResident, but what about the character of our downtown and vitality of local businesses? When you buy local, more money stays in the community (source: http://tinyurl.com/lbyhgw). Is our only option to become like Naperville, who's franchises increasingly drive out their local businesses. Their Barnes and Noble used to be a comic book shop, before Jamba Juice, they had Java & Juice, which has now closed. I think there is an alternative to bringing Randall Road into our downtown, and we have to fight for it for the character of Batavia.
I love Batavia and I've lived in it the twenty-four years of my life. I don't want to our downtown delivered to corporations who funnel money out of town.

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Share something with your neighbors. Write a new post... What's up? Make an announcement, speak your mind, or sell something
Nancy June 14, 2013 at 05:03 pm
Who monitors these posts? This town has some strange birds! I think too much limestone dust??
2012 Market
Susan Atkinson June 9, 2013 at 07:03 am
I went to the Farmers' Market on River St. this Saturday and was very impressed. It looks so nice onRead More the newly refurbished River St. Had some gelato at the new restaurant O' Sole Mio and it was very good. Love the new location for the Farmers' Market! Downtown Batavia is Rockin!
Curt Rice June 7, 2013 at 04:03 pm
My schildren were asked to take this survey and both did. If the school board wanted an accurate andRead More fair assesment on what is going on at the school the would have eliminated the students name at the top. How many highschoolers do they really think were going to admit to using alcohol of drugs with their name embossed right on top?
Jeff Johns June 7, 2013 at 08:47 pm
A survey.....A survey with the student's name in on it asking them to admit to illegal activity?????Read More How can school administrators approve this before it was implemented. The trust that students have with their teachers and counselors has been breached and this has turned into a farce. (This reminds me of my fifth grade PE teacher who had me and over 60 of my classmates right certain letters on paper taped on the bathroom wall when someone wrote 4 LETTER WORDS above the urinals. No ones writing matched. Don't figure) Although there are many students that could benefit from counseling or intervention thinking that they would come forward through a piece of paper is....well, not smart. I attended public schools my whole life and never heard of anything like this. I compliment the teachers and counselors at BHS for the outstanding education my child has received. Constitutional rights or not this was just wrong. I support and thank the teacher for conveying this to the students. How many other teachers were put in an ackward position instructing there students to take the survey? How many reviewed this with there department heads and principals? This is being hushed by 101. Administrators and School Board, you need more communication with your teachers and potential implications to students. Very Embarassing....
Nancy Murphy June 14, 2013 at 01:00 pm
This entire ordeal has made national news and consequently, the Batavia USD 101 looks ridiculous -Read More at best - downright evil at worst. It was on the Drudge Report and went viral on-line: http://chicagolampoon.blogspot.com/2013/06/batavia-usd-101-educrats-piss-on-us.html Thanks for the info as to the 1 intellectually honest board member, Jon Gaspar - the rest can't really be considered real Americans.